UBIC, Inc. has appointed Sasha Hefler as senior director of strategy and communications to enhance UBIC's brand awareness in the US. Hefler has been working with UBIC for almost a year as an outside consultant assisting in various areas of marketing, branding and public relations. Prior to joining UBIC, Hefler was president of Strategic Brands on Fire, developing marketing communication plans as well as business development strategies for legal corporations and corporate counsel conferences internationally for the past three years.