FuelPositive Corporation announced the appointment of Michael Heslin as its new sales director. With a profound understanding of farmers' realities and needs and exceptional empathetic and listening skills, Heslin is a seasoned professional known for his people-centric approach. On behalf of FuelPositive, Heslin ensures that farmers' concerns are heard and effectively addressed.

In his new role, Heslin spearheads efforts to ensure that FuelPositive remains agile and responsive to farmers' evolving needs. One of his immediate initiatives includes organizing town hall meetings across Manitoba, where farmers can engage with the FuelPositive team face-to-face and visit the first on-farm FP300.