Gannett Co., Inc. Appoints Mayur Gupta as Chief Marketing & Strategy Officer
September 08, 2020 at 06:45 am EDT
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Gannett Co., Inc. announced that Mayur Gupta will join the Company as its new Chief Marketing and Strategy Officer, effective September 8, 2020. In this new role, Mr. Gupta will be responsible for driving the vision and strategy as the company transforms to a subscription-led content business. This continuous evolution in a digital economy will strengthen Gannett’s mission to build trusted local communities at the intersection of the organization’s direct-to-consumer and business-to-business endeavors. In conjunction with his hiring, Mr. Gupta has resigned as a member of the Gannett Board of Directors. Mr. Gupta is an engineer turned marketer who has spent more than 20 years driving digital transformation and scaled growth. Most recently, he served as the Chief Marketing Officer at Freshly where he led a team of marketers, growth hackers and analysts to make Freshly an iconic household subscription brand. Prior to Freshly, Mr. Gupta was the Global VP for Growth & Marketing at Spotify. He was responsible for growing the free and premium user base for the company with growth hacking and data-driven, always-on experiences; testing new growth strategies, business models and partnerships. He drove the vision and strategy to establish a connected marketing ecosystem and growth machinery for Spotify’s multi-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. Prior to Spotify, he led Marketing, OmniChannel Solutions business and Digital Capabilities at Healthgrades, where he successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of digital marketplace platforms in healthcare. He was the first ever Chief Marketing Technologist at Kimberly Clark, responsible for the vision, strategy and development of all digital and eCommerce capabilities across KC's global iconic brands.
Gannett Co., Inc. is a diversified media company. The Company operates through three segments: Domestic Gannett Media, Newsquest and Digital Marketing Solutions (DMS). Its Domestic Gannett Media segment comprises USA TODAY, daily and weekly content brands in approximately 220 local United States markets across 43 states and its community events business, USA TODAY NETWORK Ventures. Its core print offerings include home delivery offered on a subscription basis, single copy, and non-daily publications. Its Newsquest segment in the United Kingdom consists of over 220 digital news and media brands across its portfolio, including over 150 daily and weekly newspapers and over 70 magazines. Its DMS segment is dedicated to helping local businesses succeed through digital advertising and marketing solutions. The DMS segment, under the brand LocaliQ, is a cloud-based platform of fully-digital products that delivers customers and drives leads through technology and insights.