Syncro Group launched its new brand and vision to tap both the global influencer market set to grow 21% in 2022 topping $16.4 billion and the fast-growing gig-market. In 2022, the company spent the majority of its efforts on developing Collabs' new SaaS platform. Almost 30% of new businesses are connected to gig-workers, including about 5% of the Swedish workforce who do gigs each day.

With the new Collabs platform enabling collaborations between brands and influencers on a global scale, Syncro strengthens its position even further through its Gigger offering, creating notable possible synergies between the companies within Syncro. Syncro empowers companies and individuals to thrive in the new digital economy.