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Gillette: Truly Global Brand
$6 Billion Brand
Forbes list of most valuable brands
"We will stop making razor blades when we can't keep making them better"
-King C. Gillette
Leader in shaving innovation. Greater than100 years of innovation to bring consumers the best shave in the world.
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Gillette Pakistan: Company Overview
Vision
To Build Total Brand value by innovating to deliver consumer value & customer leadership faster, better & more completely than our competition
Gillette Pakistan Limited: Incorporated on Dec 9th, 1986 as a public limited company. Is a subsidiary of The Series Acquisition B.V. Netherlands (which is a wholly owned subsidiary of P&G USA)
Gillette Pakistan is a part of Procter & Gamble Group Globally
Principal Activities:
- Manufacturing, Marketing and Selling of Blades & Razors
Committed to Invest & Grow Business in Pakistan
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--- 08/09 | 09/10 | 10/11 | 12/13 | 18/19 | 20/21 | 21/22 |
Business Overview
Business insight:
- 23% Revenue increased
- Strong distribution strategy
- Balanced pricing approached worked well
Economic Outlook:
Pakistan's economy slipped into stagflation, having 0.3% economic growth with 38% inflation rate during the outgoing fiscal year. Decline in export and workers' remittance behind global inflation aggravated due to Russia - Ukraine crisis.
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Despite these challenges, the Company was able to achieve good results.
Business Overview
Challenges:
- Devaluation and import duty impact
- Global commodity price increase
Strategies:
- Negotiated supply prices
- Strong supply chain
- Balanced approached in marketing
Results:
- Sales increased by 23% and
- GP increased to 53%
- The BT margin was improved to 9% which is higher than market average
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Q & A
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Disclaimer
Gillette Pakistan Ltd. published this content on 24 October 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 October 2023 05:04:42 UTC.