Business Use

Gillette: Truly Global Brand

$6 Billion Brand

Forbes list of most valuable brands

"We will stop making razor blades when we can't keep making them better"

-King C. Gillette

Leader in shaving innovation. Greater than100 years of innovation to bring consumers the best shave in the world.

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Gillette Pakistan: Company Overview

Vision

To Build Total Brand value by innovating to deliver consumer value & customer leadership faster, better & more completely than our competition

Gillette Pakistan Limited: Incorporated on Dec 9th, 1986 as a public limited company. Is a subsidiary of The Series Acquisition B.V. Netherlands (which is a wholly owned subsidiary of P&G USA)

Gillette Pakistan is a part of Procter & Gamble Group Globally

Principal Activities:

  • Manufacturing, Marketing and Selling of Blades & Razors

Committed to Invest & Grow Business in Pakistan

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Business Overview

Business insight:

  • 23% Revenue increased
  • Strong distribution strategy
  • Balanced pricing approached worked well

Economic Outlook:

Pakistan's economy slipped into stagflation, having 0.3% economic growth with 38% inflation rate during the outgoing fiscal year. Decline in export and workers' remittance behind global inflation aggravated due to Russia - Ukraine crisis.

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Despite these challenges, the Company was able to achieve good results.

Business Overview

Challenges:

  • Devaluation and import duty impact
  • Global commodity price increase

Strategies:

  • Negotiated supply prices
  • Strong supply chain
  • Balanced approached in marketing

Results:

  • Sales increased by 23% and
  • GP increased to 53%
  • The BT margin was improved to 9% which is higher than market average

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Q & A

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Disclaimer

Gillette Pakistan Ltd. published this content on 24 October 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 October 2023 05:04:42 UTC.