GoDaddy partnered with Ethereum Name Service to enable domain name users to link their domains to ENS effortlessly, with no additional costs or technical experience required. This collaboration signifies a major step toward bridging the gap between the Domain Name System (DNS) and blockchain technology. DNS is a naming database that interprets readable addresses (domain names) into a unique string of numbers called an Internet Protocol (IP) address.

Similarly, ENS simplifies complex wallet addresses into human-readable names. By connecting the two, it empowers domain owners with the combined security and reliability of GoDaddy, a globally recognized brand, along with the cutting-edge benefits of ENS's blockchain infrastructure. While it has always been feasible to bring domain names over to ENS, barriers like high gas fees have limited the seamless transition.

To help, ENS deployed new smart contracts to enable the resolution process of domain names in ENS, at the DNS top-level domain (TLD) level. This allows verification of DNS records, enabling a cost-free method for users. This integration not only simplifies user experience but also fosters a sense of trust in digital identities.

Domain owners and crypto wallet holders can now enjoy a newfound convenience, effortlessly linking their digital assets for efficient management. This important advancement simplifies the use of digital properties, creating an environment of convenience and trust. Learn more about linking domains at GoDaddy.