Tamedia and Goldbach Group pursuing strategic partnership. The goal of the strategic partnership between Tamedia and Goldbach is to become one of the marketing companies with the most extensive penetration in Switzerland. In addition, they are planning to further develop their activities in Germany and Austria.

With its over 50 media and digital platforms, Tamedia reaches a large target group-specific part of the Swiss population and is well positioned in every linguistic region. The Goldbach Group, on the other hand, is a leader in the marketing of electronic media in Switzerland. Based on their excellent reach, Tamedia and Goldbach intend to develop new technologies and innovative forms of advertising for their clients.

Furthermore, together with Neo Advertising AG, in which Tamedia also holds a majority interest, the companies are planning to expand the out-of-home advertising segment.