BenchMark Energy Corp. announced preparation for the launch of own line of commercial retail products in the coming weeks. The company announced it is in final preparations for the launch of its consumer antifreeze product, which will be marketed under the brand name 'BenchMark Antifreeze'.

The company anticipates commercial launch of its antifreeze product in the coming weeks in Houston, Texas, with plans to expand its sales to other regions as logistical supply chain ramps up. The initial launch will be targeted for consumer outlets within the region, as well as mechanic shops and trucking fleets through existing distribution contacts within the Glycerin shipping network. Launch of this product is anticipated sometime in early to mid-January 2014.

The pending launch of the retail antifreeze product is a major milestone for BenchMark Energy as it now expands operations from Glycerin bulk trading to its own line of commercial branded products under the Benchmark name. In addition to this initial antifreeze product the company is quickly finalizing development and commercial launch of other Glycerin based products to its brand portfolio, such as de-icers, windshield washer fluids and refined lubricants.