Green Thumb Industries Inc. announced a partnership with Magnolia Bakery. Starting November 1, 2023, fans of both brands can shop the collaboration featuring two limited-edition THC-infused chocolate bars at RISE Dispensaries in Illinois, Nevada and Massachusetts, with wider availability across the three states to follow. Magnolia Bakery's first venture into cannabis by way of this collaboration celebrates the brand's most iconic, fan-favorite flavors in a new light, with chocolate bars inspired by its signature banana pudding and red velvet cupcakes.

In partnership with Magnolia Bakery, incredibles has created two THC-infused chocolate bars: Swirled Famous Banana Pudding Bar: a swirl of creamy vanilla pudding, crunchy vanilla cookies freeze-dried bananas, containing 10mg THC per piece and 100mg THC per bar. Red Velvet Piece Ahhh Cake 1:1 Bar: flavors of moist red velvet cupcakes, containing 10mg THC and 10mg CBD per piece and 100mg CBD per bar. Magnolia Bakery, the world's most famous bakery, began in 1996 on a cobblestone corner in New York City's West Village.

Since then, the bakeshop's red velvet cupcakes and banana pudding have become beloved to locals and tourists alike, with lines around the block to purchase the sweet treats and cameos in hit shows like Sex and the City. The brand has evolved beyond its brick-and-mortar presence to offer direct-to-consumer treats through its online storefront, magnoliabakery.com, and recently entered the grocery space with its first-ever CPG product, Banana Pudding Cookies. Founded with a similar commitment to quality and known as the "credible edible," incredibles started in 2010, becoming dose transparency pioneers providing predictable effects for worry-free enjoy.