Greenlite Ventures, Inc. dba Game Time Productions has entered into a Strategic Alliance with BrandStar. GRNL also recently formed Game Time Media, Inc, to develop its podcast content and distribution networks, along with its social media, public relations and media outreach efforts. BrandStar's role in the partnership includes directing all Game Time marketing and production activities, including marketing plans and presentations, podcast production and distribution, corporate messaging and branding, public relations, social media and website content, and celebrity partnerships. BrandStar is receiving shares and warrants in GRNL and a 50% interest in GRNL's Game Time Media subsidiary.

The companies are seeking to soon expand the Strategic Alliance through BrandStar's Sports and Entertainment Division.