On August 14, 2017, the Board of Directors of Greenwood Hall, Inc. appointed William Bradfield as Chief Executive Officer of the company. Mr. Bradfield, has worked in higher education for nearly twenty-five years, primarily on the supply side for EdTech companies founded and owned by him. Mr. Bradfield has served as Executive Vice President of Business Development of the Company since 2015, where he has been responsible for revenue generation and revenue retention activities.