GRG Banking Equipment : How GRGBanking enter Russian ATM’s Market

Many ATM manufacturers have been existed in Russian market till 2015 and 3 of these manufactures has rooted in Russia for 15 years, which not only create widely marketing brands recognition but also build solid software-hardware servicing system. In terms of Mikhail Fateev, Russian market seems rather difficult at that time, but GRGBanking just look forwards to solve the issues.

Mikhail Fateev, GRGBanking's regional manager in Russian market, who is local Russian speaker. Since 2015, he began to form a team locally. It developed from 2 people originally to 4 people later. They are all local people in Russia.

Mikhail Fateev (right first), hardware engineer Denis(right second), sale assistant Olga(left second). This is a group photo with GRGBanking's sales in Ukraine in an exhibition.

In addition to many competitions, Russian market also suffers from economic recession. It is known that over 600 banks are in Russia. However, as the intense economic crisis, many banks suspend, even terminate the annual procurement plan. Even if intense competition among manufacturers and bottom price, the market and bank's decisions still cannot be changed.

Confronted with the dilemma, GRGBanking decides to capture key customers in advance.

'Finally, we decide to choose Russian Post Bank as GRGBanking's first ATM customer in Russia, showing GRGBanking's superior quality.' Mikhail Fateev's team launched two GRGBanking's recyclers H68NL in Russia Post Bank for pilot run.

Russian Post Bank Branch

After 3-month trials, Russia Post Bank gave the feedback of '0 failure rate' of GRGBanking's products. Because of this successfully launch, Russian customers began to recognize GRGBanking's product qualities. Next, GRGBanking successfully built cooperation relationship with 7 Russian banks, which laid a solid foundation for further develop Russian market.

In March 2016, vice president of Russian Post Bank visited GRGBanking's industrial park and gave an appraise of 'thoroughly overhauled understanding towards Chinese brands'.

The top executives of Russian Post Bank visited GRGBanking

In GRGBanking's user experience center, visitors from Russian Post Bank is experiencing VTM.

In September 2016, GRGBanking defeated several international giant and successfully won a tender of 100 recyclers.

In November 2016, top executives of Russian Post Bank revisited GRGBanking and gave a highly confirmation of mutual cooperation. Whatever regards to product qualities or service systems, GRGBanking's international strengths have been proven. At the end of November, Russian Post Bank won a tender of 300 recyclers more.

'Project on Russian Post Bank is just a touchstone.' Mikhail Fateev said, 'We will keep going to develop and make GRGBanking be stronger in Russia'.

GRGBanking's globalization is operated by localized ideas. For instance, breakthrough in Russian market is began with building local team. As a result, we should decidely promote localization globally.' Mr.Mark Yip, GRGBanking;s general manager said.

Globalized thoughts, localized operation

Nowadays, GRGBanking has established strong international market system. There are offices and subsidiaries in Europe, southeast Asia, the Ameriacs, the Middle East, Africa, aim at setting up improved spare parts globally and strong service network. These overseas team follow the strategy of 'localized operation' to the locals.

'Stonger localization is the foundation to be advanced worldwide,' Mark Yip said, 'we will continue to strengthen production, research, service and management all over the world. Furthermore, we will positively develop and extend to new business worldwide, building global brand '.