Grupo Catalana Occidente S A : Occident, the new brand of Seguros Catalana Occidente, renews its commitment to Básquet Manresa
September 06, 2023
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"In this way, Occident, the brand that will unify the traditional business of GCO (Grupo Catalana Occidente), reaffirms its commitment to sport and promotes its intrinsic values."
Occident, the new brand of Grupo Catalana Occidente, will be the official sponsor of the Bàsquet Manresa basketball club during the 23-24 season. With this agreement, Occident reaffirms its commitment to the basketball team for the 14th consecutive year, and is again promoting the intrinsic values of this sport and its associated benefits.
For the sponsorship, Occident will give the club's lower categories the name 'Occident Manresa'; and the insurer's logo will appear on the team T-shirts of the Catalan club, which has various player categories ranging from beginner to the junior category. The company's branding will also be visible in the press room and around the side of the Nou Congost pavilion, home court to the top team, and will also be linked to events held by the club.
The head of Communications for mediators, conventions and commercial promotions at Seguros Catalana Occidente, Ignacio Boix, emphasised that "it is an honour to be able to accompany Bàsquet Manresa for another year in its work to incentivise local sport with our new brand, Occident". In this regard, Boix also stated that "with the new brand, we want to encourage healthy lifestyle habits and strengthen relationships with those entities that promote positive values among society".
For his part, the manager of Bàsquet Manresa, Carles Sixto, thanked the company "for its unconditional support over the last fourteen years", adding that "we are delighted that Occident is promoting the club in its competitions and activities".
At the end of February, Occident, the new brand of Seguros Catalana Occidente
(GCO) announced the merging of its traditional business companies (Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and NorteHispana Seguros) under a single brand, Occident. This merger is part of the corporate simplification process that the insurance group put in motion years ago and aims to achieve a more streamlined organisation that responds quickly and effectively to market demands.
The unification process will be implemented in two phases: first, predictably at the end of 2023, the merger of Seguros Catalana Occidente, Plus Ultra Seguros and Seguros Bilbao will take effect, which will then operate under the Occident brand. In a second phase, at a later date, NorteHispana Seguros will also be included.
Grupo Catalana de Occidente SA published this content on 07 September 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 September 2023 08:28:03 UTC.
Grupo Catalana Occidente SA is a Spain-based company engaged in the insurance and reinsurance sectors. The Company's activities are divided into three business segments: Life insurance, Non-life insurance and Others. The Life insurance division offers insurance policies related to health and life coverage. The Life insurance division provides property, vehicle, home, casualty and credit guarantee insurance, among others. The Others division includes services offered by Atradius NV, such as credit insurance and reinsurance, financial advisory and debt collection. The Company operates through Grupo Previsora Bilbaina, Azkaran SL, Seguros Catalana Occidente Sociedad Anonima de Seguros y Reaseguros, Grupo Compania Espanola de Credito y Caucion SL and Bilbao Compania Anonima de Seguros y Reaseguros SA, among others. The Company is a subsidiary of Inoc SA.
GRUPO CATALANA OCCIDENTE, S.A. 
