Guestlogix has introduced new platform features that bring unification to fragmented passenger experience. Built around the Traveler and Crew Experience, the new features are an industry first and offer the best of B2B and B2C travel technology, helping airlines and other travel brands streamline products and services for their customers, inflight, through destination and back home. Airlines and other travel brands need a new solution to meet their customers’ expectations, one that provides concierge-level service to the connected traveler. This means empowering passengers to use the app anytime, anywhere and for anything – booking flights and hotels, shopping at the airport, ordering limo service upon arrival, and using their loyalty points and miles as currency. It also means using available customer data to create personalized, localized and curated experiences. The Guestlogix platform makes all this possible, helping airlines make sure they are “always there” for passengers pre-, during- and post-trip. Platform Features and Capabilities: With a Traveler and Crew Experience app and robust backend tools for retail success, personalization and campaign management, the enhanced Guestlogix platform comes with everything an airline could possibly need to captivate today’s connected traveler and deliver better journeys. The platform’s features and capabilities include: Traveler and Crew Experience app for inflight sales and beyond; Inflight and travel retail solutions for sales and fulfillment in the air and on the ground; Travel analytics helping airlines get to know the individual behind the booking; and personalization and campaign management tools for smarter campaigns and customized offers.