Hammerson is still well oriented and is going to new highs.

From a fundamental viewpoint, the group is in a good financial situation. Sales have increased by +10% on the current year. Analysts widely revised upward in recent times their earnings per share estimates, which is a reliable indicator reflecting the company's health. From GBp 0.4 one year ago, they now expect GBp 0.8 for 2014.

In a technical view point, since several months, the stock has initiated a sharp bullish trend mainly due to strong fundamentals. The move could continue, supported by all daily moving average. The bullish signal will be given by the breakout of the GBp 615 in the next trading sessions. Then the target will be fixed at GBp 660, computed by the swing effect.

Therefore, investors could take a long position in Hammerson, on crossing of the GBp 615 mid-term resistance with Gbp 660 as a main target. A stop loss should be placed at GBp 597.