Happy Belly Food Group Inc. announced it has secured another real estate location for Heal Wellness ("Heal"), a fresh smoothie bowl, acai bowls, smoothies and delicious breakfast waffles quick serve restaurant. On October 26, 2023 announced a five-unit franchise agreement for Heal Wellness brand in Alberta, and announced second secured real estate location of that agreement. With the first Heal Wellness location in Alberta being in the City of Sherwood Park, second location will be on 112th St at the front door of University of Alberta Campus including University of Alberta Hospital ("U of A")", said Sean Black, Chief Investment Officer of Happy Belly.

"U of A is in the top 5 ranked universities in Canada and is home to more than 42,000 students which provides huge organic foot traffic and exposure to the Heal Wellness brand. Being at the campus provides with the perfect customer demographic for smoothies and smoothie bowl offerings. This signing signifies third (3) location of Heal in Western Canada, and with this location being in a university/college environment ideally plan many more over time as the brand grows.

The company continues to leverage previous franchising experience to accelerate the organic growth of all brands globally. As stable of emerging QSR brands continues to grow, so does ability and means to secure prime real estate locations across Canada. The rapid expansion of the Heal Wellness brand is a prime example of ability to execute an asset light franchise model.

Heal Wellness was created out of a passion and mission to serve quick, fresh wellness foods that power and support a busy, active lifestyle. Currently, to offer a wide variety of smoothie bowls, smoothies, and delicious breakfast waffles. Every superfood ingredient in the Heal Wellness menu is carefully selected with the intention of fueling the body with a reduced ecological.