The board of directors of H & M Hennes & Mauritz AB has appointed Daniel Ervér, responsible for the brand H&M, as new President for the H&M group. He succeeds Helena Helmersson who has decided to step down as CEO and leave the H&M group. Daniel Ervér, born in 1981, has worked within the H&M group for 18 years in various roles in different parts of the company, most recently as head of H&M, which is the largest brand within the H&M group.

Daniel, who takes over as CEO, will continue to be operationally responsible for H&M, which means that no successor to Daniel as head of H&M will be appointed. Helena Helmersson, has worked for 26 years within the H&M group, of which the last four years as CEO. Daniel Ervér is 42 years old and has worked in the H&M group for 18 years, of which the last four years as responsible for H&M. He started as a summer trainee in 2005 and then became a controller in 2006.

Since then, Daniel has been responsible for merchandising at H&M in Germany and the US, country manager for H&M Sweden, purchasing manager for H&M and responsible for H&M women and men. Daniel has studied a Degree of Master of Science in Business Administration at the University of Gothenburg and an exchange with ESSEC Business School in Paris, France.