Hiro Brands Limited has filed an IPO in the amount of AUD 35 million.

Hiro Brands Limited, formerly Wellness and Beauty Solutions Limited, is an Australia-based company engaged in manufacturing, distributing and selling cosmetic, personal care and household care consumer products. The Company's consumer products manufacturing includes a range of skin and sun care, cosmetics, personal care, household cleaning and therapeutic goods administration (TGA) registered products. The Company's brands include Organic Choice, Aware Sensitive, Orange Power, MUD, Ulta3, Billie Goat, Trix, Stain Magic, Medi Manager and Actizyme. Organic Choice brand make luxurious, premium and natural personal care, home care, pet care and air care products. Aware Sensitive brand makes products with low allergy, skin-sensitive laundry cleaning formulas. Orange Power brand uses plant-based, renewable ingredients to make domestic cleaning products. The Company serves over 7,000 customers including grocery, pharmacy, variety, specialty retail, a growing online and export customer base.