Holley Performance Brands announced Chet Baker has joined the organization as Senior Vice President of Sales. Baker is among several new sales leaders to recently join the organization as the company strengthens its sales team to engage enthusiasts more directly across the company?s consumer vertical groupings: Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. As Senior Vice President of Sales, Baker will lead the company?s sales team, developing and executing strategies to drive growth across Holley?s iconic portfolio of brands.

In addition to setting the sales strategy, he will work closely with Holley?s business and marketing teams to cultivate and nurture relationships with key distribution partners, including e-retailers, OEMs, wholesalers, national retail chain stores, big box stores and international accounts. Prior to joining Holley Performance Brands, Baker served as Vice President of Business Development and Partnerships for three pre-revenue startups where he designed the commercial infrastructure for product launch and revenue generation. He also previously served in key leadership positions in commercial operations, global innovation and general management at Ocean Spray, Abbott Laboratories and Procter & Gamble.

Sales Expansion Adds Consumer Vertical Grouping Leads: In addition to Baker?s new role, Holley Performance Brands has named four new sales leaders who will be responsible for overseeing sales for the company?s target consumer vertical groupings and other strategic priority areas. Dan Waters has joined the organization as Senior Sales Director for Safety & Racing. A performance enthusiast and third generation drag racer, Waters joins Holley after holding sales and finance roles at Kellogg, Johnson & Johnson, and most recently Mars Inc. Scott McLaughlin, previously Director of Sales, has been promoted to the role of Senior Sales Director for Domestic Muscle.

In this new position, he will have sales accountability for classic truck, classic muscle and modern muscle.