Hopening SA acquired a 51.5% stake in One Heart Channel Communication SAS.

Hopening is the first French data and digital "driven" fundraising and commitment mobilization group. With nearly 100 employees and over 100 customers, the Hopening group deploys a range of services and solutions to "grow generosity" for the benefit of public-interest players and committed companies, in the fields of: solidarity?, culture, higher education, research, health, the environment, etc. The Hopening group's dual technological and marketing positioning allows it to operate in all disciplines of philanthropic marketing and communication in a spirit of innovation. From strategic consulting, relationship marketing, mobilization communications, philanthropy marketing and digital fundraising, to major donor strategies and philanthropy and CSR consulting, the group, via its subsidiary Qualidata, also offers a solution for managing and steering data and donor relations. The changes taking place in the generosity sector are leading the Hopening group to think of fundraising in terms of "convergences": convergence of communication and marketing strategy, convergence of creation, data and digital, convergence of fundraising and mobilization channels, and convergence between consumption and citizen engagement.