HPIL Holding announced that it has signed a Memorandum of Understanding (MOU) with Numbers Unlimited Limited., to form a Joint Venture to sell NUL’s product range in the North American (USA and Canada) market. The Joint Venture will be owned equally by the Company and NUL. The Joint Venture will be responsible for marketing and selling the Numbers Unlimited Elements™ in North America under the terms of a license to be finalized between HPIL and NUL. The Elements™ is comprised of a series of technologies that are integrated to provide a platform that delivers significantly: Enhanced consumer engagement and interaction between brands and their customers with a focus on delivering additional revenues to the brand as a result of better personalization and consumer understanding. More efficient business process and audit trail management for service management, maintenance and other processes such as warranty management where use of mobile devices can deliver benefit to both the user and the organization through better visibility and data. Greater transparency in healthcare by providing patients, clinicians and healthcare providers immediate access to data and functionality that improves the ability of the healthcare provider to understand and support patient needs better. A flexible platform that can be configured to meet the requirements of other sectors as and when required. Further sectors that NUL is aware of and may enter in the future, dependent on demand and the potential of the market, include – Identity, pharmaceuticals and automotive. These are all sectors where there is a pressing need to improve both the flow of information and increase access to data and expert processes. With individual item serialization at its core, solutions are delivered through a series of front end apps that are the portal to ~Elements™. Individual serialization, whether it’s a packet of medicine, a bottle of beer or a fresh lettuce, provides the foundation on which a rich data picture is built. For example, in the consumer brands space, this data adds value to the experience for consumers, brands, retailers, distributors and others. Elements™ is a full stack solution that is built around a fully configurable set of software modules that power the functionality and link the individual serialized items to the required back end data.