PayBright announced its partnership with Hudson's Bay. Customers shopping the latest apparel, accessories, home, and beauty on thebay.com now have the option to buy now and pay over time in four easy, interest-free, biweekly installments. This new payment method is launching just in time for the holiday shopping season. The e-commerce launch of PayBright arrives as Hudson's Bay optimizes customer service to help Canadians with their holiday shopping through digital assistants, dedicated service desks, and curbside pickup. Offering PayBright complements these customer-first initiatives, meeting consumer demand both for high-quality products and flexible payment options during the peak shopping season and beyond. PayBright was the first integrated installment payment solution for e-commerce, in-app, and in-store sales in Canada, providing a unified omnichannel experience. Unlike other installment payment options, PayBright does not require consumers to sign up for a credit card and does not charge hidden fees, retroactive interest, or revolving interest charges.