Stifel maintains its Buy rating on Hugo Boss shares, with a price target reduced from €79 to €70.

The analyst firm has cut its FY24 and FY25 EBIT forecasts by 7% and 5% respectively, with sales down by 4% and 5%.

Despite lowering its estimates for Hugo Boss, Stifel still anticipates an average annual EBIT growth rate of +19% in 2023-25, with margin improving from 9.8% in 2023 to 12% by 2025.

The analyst therefore considers the initial guidance to be "cautious", and indicates that it should be updated during the course of the year.

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