On July 26, 2021, the Board of Iconic Brands, Inc. appointed Larry Romer as Chief Executive Officer of the Company. Mr. Romer, is a 40 plus year veteran of the beverage business holding senior management positions with Coca Cola, The Paddington Corporation, Jim Beam and Southern Glazer Wine & Spirits. Mr. Romer holds a bachelor’s degree in Health and Physical Education from Manhattan College and a master’s degree in Health and Physical Education from Adelphi University.