IHeartMedia and Magnite Unify Access to Broadcast and Digital Audio, Providing Advertisers with a Direct Path to Premium Inventory
January 09, 2024 at 08:00 am EST
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Magnite and iHeartMedia announced the launch of a first-of-its-kind marketplace that brings together iHeartMedia?s broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys, providing the reach and efficiency that advertisers are seeking from audio. Built from a custom implementation of Magnite?s SpringServe ad serving technology, the marketplace enables advertisers to transact with a data-driven approach via real-time-bidding across iHeartMedia?s vast broadcast and digital audio inventory through a single activation channel. IHeartMedia reaches 90% of all US adults monthly with its broadcast stations alone and its streaming radio and podcasts reach 57 million consumers with high-quality ad-enabled content, the largest reach of any digital audio company. Its leadership position in audio extends across multiple platforms including?more than 860 live local broadcast stations, its iHeartRadio digital service available across more than?250 platforms and 2,000 devices?including smart speakers, smartphones, TVs and gaming consoles, and podcasts as the?#1 podcast publisher in the world according to Podtrac.
iHeartMedia, Inc. is an audio company. The Company operates through three segments: Multiplatform Group, Digital Audio Group, and Audio & Media Services Group. The Multiplatform Group segment includes the Company's broadcast radio, networks, sponsorships, and events businesses. The Digital Audio Group segment includes all of the Company's digital businesses, including podcasting, the iHeartRadio digital service, its digital advertising technology companies, its digital Websites, newsletters and digital services and programs; and its audio industry social media footprint. The Audio & Media Services Group segment provides other audio and media services, including the Company's media representation business, Katz Media Group, and RCS Sound Software, a provider of scheduling and broadcast software to the industry at large. Its iHeartRadio digital service, available across more than 250 platforms and thousands of devices, the Companyâs digital sites, newsletters, and others.
IHEARTMEDIA, INC. 
