Image Metrics announced the launch of LUNAR, a scalable, augmented reality (AR) platform that gives innovative companies and brands the ability to easily add jaw-dropping AR effects to their marketing initiatives, heightening engagement with their customers and reaching massive audiences. LUNAR makes it easier than ever for brands to embrace and harness the power of AR. In the past, companies had two primary options for providing AR content to their customers. One method utilizes an existing social media platform such as Snapchat and Facebook, however these can be cost-prohibitive and do not provide brands with the ability to own and target their audiences. Alternatively, a brand can opt to custom build an AR application with one or more platform-specific SDKs (software development kits). This option requires development time and resources to build a back end for delivery and further updates to content. LUNAR eliminates these limitations by providing an almost instant, easy-to-integrate platform that delivers AR to devices for user engagement in a range of forms - via smartphones and tablets, kiosks, and screens in large scale settings such as festivals and stadiums. LUNAR is designed to be easily added to an existing iOS or Android app, or can be standalone. Image Metrics built LUNAR on top of a robust, scalable and proven back end, which saves brands and developers the months of work required to build an AR ecosystem. The AR capabilities can be controlled via a centralized content management system (CMS) that seamlessly pushes content to each experience. Better still, companies can be up and running with LUNAR in as little as 48 hours.