Integral Ad Science Holding Corp. Announces First-To-Market Partnership with Snap to Provide Ai-Driven Brand Safety and Suitability Measurement for Advertisers

Integral Ad Science Holding Corp. is engaged in providing global media measurement and optimization platform. The Company’s cloud-based technology platform provides actionable insights and delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its Quality Impressions metric is designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and appear in a brand-safe and suitable environment in the correct geography. It helps advertisers optimize their ad spend and better measure consumer engagement with campaigns across platforms, while enabling publishers to improve their inventory yield and revenue. It has integrations with major advertising and technology platforms including Facebook, Instagram, Google, YouTube, and others. It operates in the United States, The United Kingdom, France, Germany, and other countries.