iQIYI hosted "International iJOY conference: 2024 Grand Reveal" at Asia TV Forum on December 6, 2023. The event was kicked off with the 2023 milestone celebration to have brought 500 shows in a total of 6,000 Hours of premium entertainment experience for the globalicionado of TV shows and films this year, followed by the exciting announcement of more than 280 new Chinese language dramas, films, variety shows, along with 35+ original productions and licensed series from Southeast Asia region for the next two years. At the same time, the international adaptation of Youth With You will be rolled out worldwide.

The blockbuster-maker of Danger Zone, Lesson in Love and Oh No Here Comes Troubles will continue embracing a 'quality over quantity' approach and invest in nearly 30 original productions and licensed shows from the Taiwan market to further strengthen their Chinese-language content leadership. Among those, the highly anticipated Not a Murder Storyis set to release in January, 2024. In efforts of further cementing its presence in Southeast Asia, iQIYI will slate out more than 12 Malay-language Local Originals slated for release in 2024, including the second season of the highly acclaimed Rampas Cintaku, iQIYI's first Malay language original.

Rampas Cintaku Concluded its season with an overwhelming success, garnering over 100 million digital views globally. The streaming platform will continue to work with top creators in Malaysia such as MIG Productions and Infinitus amongst others to bring more Malaysian content to the global audience. Outlining plans for Malaysia, Head of Original Content at iQIYI Malaysia, Zebedee De Costa shared that iQIYI is carving out its own space by not only complementing the existing content offering in the market such as the popular young adult, family-themed and romance genres, but also provides genre-bending and bold storylines that are rarely seen on traditional TV today.

In Thailand, iQIYI will bring forth four Thai original productions and 20 new shows from top-notch production houses like One31, Star Hunter Entertainment, Studio Wabi Sabi, Mandee Work, Me Mind Y, Change 2561 to present the best of Thailand to a global Gen Z viewers.