iQIYI announced on July 19, 2022 that it has reached a strategic agreement in Beijing with Poly Culture Group Corporation Limited. As the corporation touches on many aspects of the entertainment content ecology and integrates both companies' online and offline resources, it helps accelerate innovation and growth across different products and operational paradigms, which will further contribute to the sustainable and healthy development of the cultural and entertainment content ecology in China. The corporation between iQIYI and Poly Culture will focus on various areas, including the investment and production of films and television contents, live theatre production, arts and children's education, membership sharing and ticketing, location-based entertainment, cultural real estate, and joint development of virtual idols and other Intellectual Property (IP) derivatives.