Irisity meets strong market demand by developing, strengthening, and increasing the efficiency of the organization. The following appointments, division of responsibilities and organizational changes have been carried out. Anna Anderström, CFO, has also been appointed COO, which means that in addition to her financial responsibility, she is also operationally responsible for the organization with an internal focus.

Irisity has a uniquely strong and experienced sales force, where the average industry experience relevant for segment is 10-15 years. The sales force is also well distributed with a presence in all priority markets, the Americas, Europe, the Middle East and APAC. To take advantage of this experience and market presence, flatten the sales organization with a VP Sales per region who reports directly to the CEO, according to the following promotions: Miki Schwartzberg, VP Sales Americas, Tonny Frederiksen, VP Sales Europe, Marc Sanders, VP Sales Middle East, Africa & India.

Ben Loo, VP Sales APAC Within each region, strengthen technical project managers/sales engineers as well as extended business support including business development, contract writing, and technical support, with the aim of increasing impact, quality, and throughput from prospect to order.