JAKKS Pacific, Inc. and Authentic Brands Group Announce Long-Term Multi-Brand Agreement for Toys and Products
November 01, 2023 at 04:05 pm EDT
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JAKKS Pacific, Inc. announced a long-term agreement with Authentic Brands Group. Through the agreement, JAKKS Pacific will design, manufacture and distribute an extensive range of innovative products inspired by Authentic's portfolio of iconic brands. This includes Forever 21, Juicy Couture, Element, Roxy, Quiksilver, Prince and Sports Illustrated.
The new products are planned to roll out in-store and online at key specialty and mass retailers across North America, Latin America, Asia-Pacific, Australia, New Zealand, Europe, the Middle East and Africa, commencing in 2024. With the design process already underway, customers can expect an initial fall 2024 rollout of skateboards for Quiksilver and Element. Following the launch, JAKKS will extend the offering to roller skates, volleyballs, beach accessories, and a robust line of toys and other toy-related products featuring key brand attributes from Forever 21, Juicy Couture, Prince, Sports Illustrated and Roxy.
The partnership between JAKKS and Authentic kicks off JAKKS' strategy of developing products for renowned brands to Millennials and Gen Z pushing JAKKS further into new product categories and expanding distribution into additional retail channels. Authentic's proven platform will further drive these brands' product lines in the outdoor categories and make way for additional collaborations with other Authentic brands. The addition of more spring/summer-focused businesses also further leverages JAKKS infrastructure to counterbalance its traditional Halloween/Holiday seasonality.
JAKKS Pacific, Inc. is a designer, manufacturer and marketer of toys and consumer products sold throughout the world. The Companyâs segments include Toys/Consumer Products and Costumes. The Toys/Consumer Products segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, child-sized and hand-held role play toys and everyday costume play, foot-to-floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kidsâ indoor and outdoor furniture, and related products. The Costumes segment, under its Disguise branding, designs, develops, markets, and sells a range of every-day and special occasion dress-up costumes and related accessories in support of Halloween, Carnival, Childrenâs Day, Book Day/Week, and every-day/any-day costume play. Its brands include: AirTitans, Ami Amis, Disguise, Fly Wheels, JAKKS Wild Games, Moose Mountain, Perfectly Cute, ReDo Skateboard Co., Sky Ball, and others.
JAKKS PACIFIC, INC. 
