JCDecaux announces the launch of the first international programmatic DOOH offer in airports, unprecedented in the market, via its VIOOH SSP (Supply Side Platform) and more than 30 DSPs (Demand Side Platform), including Displayce where the solution is already active.

This offer enables brands and agencies to easily deploy advertising campaigns with dynamic, targeted and contextualized content in JCDecaux-managed airports that are active in programmatic advertising.

The scope of this offer enables them to reach more than 70 million passengers per month, generating nearly two billion views on a network of more than 3,000 screens operated by JCDecaux in the largest airports.

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