JCDecaux: renewal of advertising contracts in Hong Kong
JCDecaux specifies that the eight lines operated constitute 'the largest share of the transport advertising market in Hong Kong'.
The renewal of these contracts is effective from January 1, 2024 to December 31, 2028, with MTR having the option to extend them for up to 10 years in total.
By winning this tender, JCDecaux Transport strengthens its portfolio in Hong Kong as well as its leading position in the metro advertising market in China.
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