Street League Skateboarding (SLS) and Jones Soda Co. announced a multi-year partnership to champion current and future generations of action sports. Jones Soda., a longtime supporter of skateboarding and other action sports, will now join forces with the world's largest competitive skateboarding league to amplify the SLS community and innovative spirit of SLS events.

The partnership will feature an integration of the Jones Soda Co. product and the brand's own action sports heritage into SLS venues, SLS athlete activations, content, and branding throughout the 2024 and 2025 SLS seasons. Through the partnership, Jones will also serve as the official sponsor of SLS Futures, the league's all-new youth development program.

Jones Soda, the original craft soda known for its great taste, unconventional flavors, and iconic brand, has blazed trails in the beverage industry for more than two decades with its pure cane sugar formulation, cult fan following, and ultra creative labels. The brand is available at top retail outlets across the United States and Canada as well as via the Jones online store. In 2022, Jones became the first non-alcoholic carbonated beverage brand to crossover to cannabis and HD9 with Mary Jones.

Mary Jones features the same formulation as mainline Jones, adapted for cannabis and HD9, along with edibles and more products to come. Mary Jones HD9 is carried across the country at retail stores as well as Mary Jones' online store, while its cannabis-infused products are carried in hundreds of dispensaries in California and Washington, including its award-winning Berry Lemonade, Root Beer and more. Jones' beverages will be featured across the calendar of SLS events in 2024 and 2025 beginning with the league's upcoming SLS Apex on May 25, providing fans the opportunity to enjoy an exciting array of craft sodas as the world's best skateboarders compete at the highest levels in search of the SLS Super Crown title.

SLS athletes and brand influencers will also be given the opportunity to engage with Jones Soda Co. as the league's latest brand partner, further building on the shared community-first spirit of SLS and Jones.