Justworks announced the launch of the Guidepost. The Guidepost is a new online platform, adjacent to Justworks, that is designed to provide free educational resources for people as they prepare for and progress through major life events. Justworks created the Guidepost to meet a need for easy-to-digest, short courses on the complicated, but common, life events facing most members of the modern workforce.

Over 70% of the more than 140,000 employees who use Justworks are either Millennials or Gen Z, including the company's own workforce—many of whom reported that they had found it challenging to navigate their own financial, family planning or health-related events in recent years. A beta of the Guidepost, originally developed with crowdsourced content from its own employees, amassed over 8,000 subscribers—sparking a broader project. After discussions with startups and small businesses, Justworks decided to build out the Guidepost to help more people plan for and make decisions about their finances, family and healthcare with confidence.

Driving awareness of key issues is another goal of the Guidepost over time. As one example, nearly one in five adults in the US live with a mental health illness and about 60% of them go untreated every year. While understanding mental health is a growing concern for Americans, many do not know where to start.

The Guidepost aims to be a starting point for individuals to find this kind of topical guidance that aligns with their personality, lifestyle and budget. In addition, many Americans are looking to better utilize the benefits they may already have access to through their employer to build a safety net for the future—especially in light of the pandemic. For example, more people are turning to health savings accounts (HSAs) year-over-year.

Since 2019, HSA enrollment among employees working at the small businesses on Justworks' platform has increased by 49 percent.* The Guidepost's "Healthcare Savings Hacks" short course is a direct response to this trend. In addition, many Americans are looking to better utilize the benefits they may already have access to through their employer to build a safety net for the future—especially in light of the pandemic. For example, more people are turning to health savings accounts (HSAs) year-over-year.

Since 2019, HSA enrollment among employees working at the small businesses on Justworks' platform has increased by 49 percent.* The Guidepost's "Healthcare Savings Hacks" short course is a direct response to this trend. The platform is free to use and includes a growing library of short courses that are broken down into a handful of informative lessons. People are able to learn at their own speed and style, allowing them to read what they want, skip, skim or save for later.

Highlighted courses that are available at launch include: Healthcare Savings Hacks, Saving & Investing, Navigating Mental Health Support, Financial Health 101: Debt & Student Loans, and Financial Planning for First-Time Parents, with many more to come.