Pictor Labs, Inc. announced that it has received $15.2 million in funding from Merck Ventures B.V., Soft Computer Consultants, Inc., Koç Holding A.S.

Koc Holding AS is a Turkey-based holding company, which operates in a number of sectors though its subsidiaries. The Company operates under the following business segments: Energy, Automotive, Consumer Durables, Finance and Other. Its Other segment is engaged in the food, retail, tourism, Information Technology (IT) and ship construction activities. The Energy segment is engaged in the power generation, mining, petroleum shipping, and in the production and trading of petroleum products, natural gas and Liquefied Petroleum Gas (LPG) activities. The Automotive segment is engaged in the production, trading, insurance and car rental activities. The Consumer Durables segment is engaged in the production and sale of a range of consumer durables, such as air conditioners. The Finance segment is engaged in the banking, consumer finance, factoring, leasing, brokerage, portfolio management, financial consulting, real estate and insurance activities.