As used in this Form 10-Q, references to the "Company," "LFTD Partners," "LIFD," "we," "our" or "us" refer to LFTD Partners Inc. and Lifted, unless the context otherwise indicates.

Prior to the acquisition of Lifted on February 24, 2020, LFTD Partners Inc., formerly known as Acquired Sales Corp., had no sources of revenue, and LFTD Partners Inc. had a history of recurring losses, which has resulted in an accumulated deficit of $5,260,977 as of June 30, 2022. LFTD Partners Inc. has Preferred Stock outstanding that is currently accruing dividends at the rate of 3% per year, and has certain bonuses and our company-wide bonus pool being accrued. These matters raise substantial doubt about our ability to continue as a going concern.

This Management's Discussion and Analysis ("MD&A") section discusses our results of operations, liquidity and financial condition and certain factors that may affect our future results. You should read this MD&A in conjunction with our financial statements and accompanying notes included elsewhere in this report.





Forward-Looking Statements


This Quarterly Report on Form 10-Q contains statements that are considered forward-looking statements. Forward-looking statements give the Company's current expectations and forecasts of future events. All statements other than statements of current or historical fact contained in this quarterly report, including statements regarding the Company's future financial position, business strategy, budgets, projected costs and plans and objectives of management for future operations, are forward-looking statements. The words "anticipate," "believe," "continue," "estimate," "expect," "intend," "may," "plan," and similar expressions, as they relate to the Company, are intended to identify forward-looking statements. These statements are based on the Company's current plans, and the Company's actual future activities and results of operations may be materially different from those set forth in the forward-looking statements. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from the statements made. Any or all of the forward-looking statements in this annual report may turn out to be inaccurate. The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its financial condition, results of operations, business strategy and financial needs. The forward-looking statements can be affected by inaccurate assumptions or by known or unknown risks, uncertainties and assumptions. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events occurring after the date hereof. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by the cautionary statements contained in this quarterly report.

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements and related notes that appear in our annual report on Form 10-K filed with the U.S. Securities and Exchange Commission ("SEC") on March 31, 2022. In addition to historical consolidated financial information, the following discussion contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Certain information included herein contains statements that may be considered forward-looking statements, such as statements relating to our anticipated revenues and operating results, future performance and operations, plans for future expansion, capital spending, sources of liquidity and financing sources. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future, and accordingly, such results may differ from those expressed in any forward-looking statements made herein. These risks and uncertainties include the "Risk Factors" included herein and in our annual report on Form 10-K filed with the SEC on March 31, 2022, that can be read at www.sec.gov.





Overview


Please refer to "NOTE 1 - DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC." for information.

Liquidity and Capital Resources

The following table summarizes our current assets, current liabilities and working capital as of June 30, 2022 and December 31, 2021, as well as cash flows for the six months ended June 30, 2022 and 2021.





                        June 30, 2022       December 31, 2021
     Current Assets   $    19,678,947     $        13,152,696
Current Liabilities         9,394,627              11,906,270
    Working Capital        10,284,320               1,246,426




                                                        For the Six Months Ended
                                                                June 30,
                                                          2022             2021

Net Cash Provided by (Used in) Operating Activities $ 529,492 $ 2,340,724


              Net Cash Used in Investing Activities   $     (85,297 )   $  (306,175 )

Net Cash Provided By (Used In) Financing Activities $ 1,704,217 $ (244,573 )







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Comparison of the balance sheet at June 30, 2022 to December 31, 2021

Total current assets at June 30, 2022 of $19,678,947 were adequate for us to fund current operations; total current assets primarily consisted of inventory of $10,049,245, cash on hand of $3,751,144, net accounts receivable of $3,029,258, and prepaid expenses of $2,842,047. In comparison, consolidated current assets of $13,152,696 at December 31, 2021 primarily consisted of prepaid expenses of $4,262,237, inventory of $3,809,944, net accounts receivable of $3,461,499, and cash on hand of $1,602,731.

The buildup of our inventory to the level of $10,049,245 at June 30, 2022, reflects our strategy to have enough of our current product lineup on hand to meet anticipated customer demand, but also to try to schedule our production so that a significant portion of our lab and production staff could be allocated toward the production of certain new products that have been under research and development for months. However, this research and development took longer than expected. In addition, we have experienced delays in the supply of certain raw materials from China. Also, we have experienced slower sales in the second quarter and in the first half of the third quarter of 2022, which we believe is attributable, at least in part, to the seasonality of certain products. As a result of all these factors, as of the date of this report, Lifted Made has decided to furlough 69 of its lab and production workers for three weeks in August and early September 2022, to allow our supply chain to catch up. It is currently unclear what if any impact these furloughs will have on our financial results for the third and fourth quarters of 2022, other than temporarily reducing our labor costs.

At June 30, 2022 and December 31, 2021, our other assets primarily included goodwill of $22,292,767 related to the acquisition of Lifted on February 24, 2020. Also, at both June 30, 2022 and December 31, 2021, our other assets included our investments in Ablis, Bendistillery and Bend Spirits, which total $1,896,200. At June 30, 2022, we also reported a net finance lease right-of-use asset of $1,296,000, net fixed assets of $460,808, and a net operating lease right-of-use asset of $266,625. In comparison, at December 31, 2021, we reported a net finance lease right-of-use asset of $1,227,532, net fixed assets of $433,213, and a net operating lease right-of-use asset of $76,412.

At June 30, 2022, current liabilities of $9,394,627 primarily consisted of accounts payable and accrued expenses of $5,138,910, income tax payable of $985,932, deferred revenue of $633,729, the current portion of the note payable to NWarrender of $458,335, and a company-wide management bonus pool accrual of $2,121,532. In comparison, current liabilities as of December 31, 2021 of $11,906,270 primarily consisted of accounts payable and accrued expenses of $4,671,382, deferred revenue of $2,174,393, a company-wide bonus accrual of $1,556,055, current finance lease liability of $1,262,260, income tax payable of $1,242,974 and $941,562 in accrued management bonuses payable to GJacobs and WJacobs.

The Company had an accumulated deficit of $5,260,977 and $11,414,602 as of June 30, 2022 and December 31, 2021, respectively.

Comparison of operations for the three and six months ended June 30, 2022 to June 30, 2021

On February 24, 2020, we acquired 100% of the ownership interests of Lifted. All of our sales are generated by our wholly-owned subsidiary Lifted; LFTD Partners as an entity by itself generates no sales. We also do not recognize any revenue or earnings from our investments in Bendistillery, Ablis or Bend Spirits.

During the three and six months ended June 30, 2022, net sales increased to $16,776,502 and $34,865,379, respectively. In comparison, during the three and six months ended June 30, 2021, Lifted recognized net sales of $6,695,144 and $10,048,414, respectively. Gross profit for the three and six months ended June 30, 2022 was $8,062,912 and $16,047,896, respectively. In comparison, gross profit for the three and six months ended June 30, 2021 was $3,659,515 and $5,305,262, respectively.

During the three and six months ended June 30, 2022, hemp-derived products and non-hemp-derived psychedelic products made up 98% and 97% of Lifted's sales, respectively. In comparison, during the three months ended June 30, 2021, approximately 95% of sales were generated from the sale of hemp and hemp-derived products, and 5% of sales were generated from the sale of e-liquid and disposable e-cigarettes.

During the three and six months ended June 30, 2022, the Company expensed $1,811,678 and $3,665,829, respectively, related to payroll, consulting and independent contractor expenses; this is up from $791,000 and $1,098,524, respectively, in payroll, consulting and independent contractor expenses during the three and six months ended June 30, 2021. Lifted has been dramatically increasing the size of its workforce, including production, fulfillment and sales people, and in conjunction with these increases, Lifted's payroll, consulting and independent contractor expenses have increased significantly. In addition, Lifted's Chief Strategy Officer, who was hired on July 1, 2021, has developed and implemented certain important strategies which have assisted Lifted's efforts to increase its production, fulfillment and sales capabilities. The Chief Strategy Officer's two-year agreement with Lifted entitles such employee to be paid an annual salary of $180,000 plus a bonus equal to 5% of total net sales for Lifted in excess of $6,000,000 per quarter. At June 30, 2022, the bonus payable to the Chief Strategy Officer totaled $538,825.

During the three and six months ended June 30, 2022, the Company expensed $1,152,162 and $2,121,532, respectively, related to the company-wide management bonus pool. In comparison, the Company recognized a company-wide management bonus pool expense of $816,388 and $1,159,335 for the three months and six months ended June 30, 2021, respectively.






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Driven by increased sales, bank charges and merchant fees increased to $132,470 and $265,507 during the three and six months ended June 30, 2022, respectively, up from $118,055 and $184,625 during the three and six months ended June 30, 2021, respectively.

During the three and six months ended June 30, 2022, the Company incurred $110,797 and $216,397, respectively, in advertising and marketing expenses, which primarily related to trade shows, marketing, and the cost of promotional items. In comparison, during the three and six months ended June 30, 2021, the Company incurred $98,133 and $150,160 in advertising and marketing expenses, which primarily related to marketing displays, public relations, and search engine optimization.

Bad debt expense reflects a net benefit of $311,209 and $63,209 during the three and six months ended June 30, 2022, respectively, compared to a net expense of $19,196 and $20,173 during the three and six months ended June 30, 2021, respectively.

Other operating expenses increased to $528,608 and $911,070 during the three and six months ended June 30, 2022, respectively, from $99,773 and $180,167 during the three and six months ended June 30, 2021, respectively. Other operating expenses include, for example, lab supplies, dues and subscriptions, meals and entertainment, insurance expenses, repairs and maintenance, and state license & filing fees.

During the quarter ended June 30, 2022, total, non-operating net Other Income of $82,385 primarily consisted of interest expense of $26,928 offset by a settlement income of $108,570. In comparison, during the quarter ended June 30, 2021, total, non-operating net Other Income of $39,291 primarily consisted of gain on forgiveness of debt of $151,147 offset by the loss from Lifted Made's 50% membership interest in SmplyLifted of $43,330, interest expense of $35,398, and loss on deposit of $30,000.

During the six months ended June 30, 2022, total, non-operating net Other Income of $54,220 primarily consisted of interest expense of $58,658 offset by settlement income of $108,570. In comparison, during the six months ended June 30, 2021, total, non-operating net Other Expenses of $2,843 primarily consisted of gain on forgiveness of debt of $151,147 offset by the loss from Lifted Made's 50% membership interest in SmplyLifted of $50,541, interest expense of $71,745, and loss on deposit of $30,000.

During the quarter ended June 30, 2022, the Company recognized net income of $3,219,460. In comparison, during the quarter ended June 30, 2021, the Company recognized net income of $1,596,154.

During the six months ended June 30, 2022, the Company recognized net income of $6,164,253. In comparison, during the six months ended June 30, 2021, the Company recognized net income of $2,214,512.

Net cash provided by operating activities was $529,492 and $2,340,724 for the six months ended June 30, 2022, and June 30, 2021, respectively. During the six months ended June 30, 2022, net cash provided by operating activities was primarily generated from net income of $6,164,253; cash was primarily used for the purchase of inventory. Net cash provided by operating activities during the six months ended June 30, 2021 was primarily generated from net income of $2,214,512.

Net cash used in investing activities was $85,297 and $306,175 during the six months ended June 30, 2022 and June 30, 2021, respectively. Net cash used in investing activities during the six months ended June 30, 2022 related to the net purchase of fixed assets. Net cash used in investing activities during the six months ended June 30, 2021 primarily related to primarily to $227,743 for purchases of fixed assets and $93,750 of loans extended to SmplyLifted LLC.

During the six months ended June 30, 2022, net cash provided by financing activities was $1,704,217, primarily driven by the proceeds of the $2.75M Note, which was primarily offset by the purchase of common stock and a total $916,666 early repayment of the $2.75M Note. Net cash used in financing activities was $244,573 during the six months ended June 30, 2021; this cash was used primarily to make dividend payments of $199,186 and $5,844 to holders of the Series A Convertible Preferred Stock and Series B Convertible Preferred Stock, respectively; also, $34,200 was used to purchase 36,000 shares of common stock.






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During the six months ended June 30, 2022, net cash increased by $2,148,413, and we had $3,751,144 in unrestricted cash at June 30, 2022. In comparison, during the six months ended June 30, 2021, cash increased by $1,789,976, and we had $2,229,056 in unrestricted cash at June 30, 2021.

Prior to the acquisition of Lifted on February 24, 2020, the Company had a history of losses as evidenced by the accumulated deficit at June 30, 2022 of $5,260,977. We plan to sustain the Company as a going concern by taking the following actions: (1) continuing to operate Lifted; (2) acquiring and/or developing profitable businesses that will create positive income from operations; and/or (3) completing private placements of our common stock and/or preferred stock. We believe that by taking these actions, we will be provided with sufficient future operations and cash flow to continue as a going concern. However, there can be no assurance that we will be successful in consummating such actions on acceptable terms, if at all. Moreover, many of such actions can be expected to result in substantial dilution to the existing shareholders of the Company.





Critical Accounting Policies



Critical accounting policies are discussed in "NOTE 2 - BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES."

SmplyLifted LLC

Please refer to "NOTE 8 - NOTES RECEIVABLE".





Tax Provision


Please refer to "NOTE 15 - INCOME TAXES" for more information about the Company's quarterly tax provision.





Other Matters


We may be subject to other legal proceedings, claims, and litigation arising in the ordinary course of business in addition to the matters discussed above in "NOTE 13 - LEGAL PROCEEDINGS". We intend to vigorously pursue and defend such litigation. Although the outcome of these other matters is currently not determinable, our management does not expect that the ultimate costs to resolve these matters will have a material adverse effect on our Company's financial position, results of operations, or cash flows.

Impact of COVID-19 on Our Business

The COVID-19 pandemic has resulted, and may continue to result, in significant economic disruption despite progress made in recent months in the development and distribution of vaccines. It has already disrupted Lifted's operations, global travel and supply chains, and adversely impacted global commercial activity. Considerable uncertainty still surrounds COVID-19, the evolution and future impact of its variants, its potential long-term economic effects, as well as the effectiveness of any responses taken by government authorities and businesses and of various efforts to inoculate the global population. The travel restrictions, limits on hours of operations and/or closures of non-essential businesses, and other efforts to curb the spread of COVID-19 have significantly disrupted business activity globally and there is uncertainty as to if and when these disruptions will fully subside.

Significant uncertainty continues to exist concerning the impact of the COVID-19 pandemic on Lifted's, our customers' and target companies' business and operations in future periods. Although our total revenues for the three and six months ended June 30, 2022 were not materially impacted by COVID-19, we believe that our revenues may be negatively impacted in future periods until the effects of the pandemic have fully subsided and the current macroeconomic environment has substantially recovered. The uncertainty related to COVID-19 may also result in increased volatility in the financial projections we use as the basis for estimates and assumptions used in our financial statements. We have made some efforts to try to adapt our operations to meet the challenges of this uncertain and rapidly evolving situation, including expanding operations in areas where we perceive government restrictions on business operations are relatively less burdensome, and focusing some of our new product development in areas where we perceive government restrictions and prohibitions on hemp-derived cannabinoid products are relatively less likely. The COVID-19 pandemic and its ramifications, including Illinois Governor Pritzker's Executive Order in response to the pandemic, materially damaged Lifted's business, among other things by disrupting Lifted's access to its employees, suppliers, packaging, distributors and customers. That is why Lifted applied for and received funding under the federal Economic Injury Disaster Loan program and the federal Paycheck Protection Program.






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Effects of the COVID-19 pandemic that may negatively impact our business in future periods include, but are not limited to: disruptions of Lifted's workforce; limitations on the ability of our customers to conduct their business, purchase our products, and make timely payments? curtailed consumer spending? deferred purchasing decisions? supply chain problems and delays, and changes in demand from retail customers. We will continue to actively monitor the nature and extent of the impact to our business, operating results, and financial condition.

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