LightAir has entered into a distribution agreement with the Jashanmal Group for the Middle East, focusing on the United Arab Emirates, Kuwait, Oman, and Qatar. The new agreement initially has a local focus on LightAir's traditional consumer-oriented sales, not least through Jashanmal's more than 150 own stores in the region. The collaboration with Jashanmal is the first step in launching LightAir's offering in the Middle East, which in the long run will also include the commercial segment and its tailored offerings for workplaces and schools. With this agreement, LightAir has a new partner that will market and sell the Swedish company's air purifiers throughout the region. Jashanmal plans to start its sales activities in Dubai at the end of this month and then launch the offer in the remaining markets in the region. LightAir has received a first order for air purifiers worth approximately SEK 1.2 million, which is now being delivered to Jashanmal's store chain. With over 100 years in the industry and more than 1,800 employees, Jashanmal is a reputable distributor representing other brands in the region, such as De'Longhi, Electrolux, and Hoover.