Lithium Technologies announced the addition of Instagram to Lithium Social Web (LSW), the product used by big brands around the world to engage on social channels at scale. Instagram is the newest addition to LSW, which already supports other social platforms, including Facebook, Twitter, Google+, industry forums, and Lithium online communities. LSW gives brands comprehensive access to comments made to Instagram images and videos.

It allows companies to engage directly with comments and connect with consumers on the large global photo-sharing service. In addition, all Instagram interactions are captured in LSW Analytics, which provides real-time data and deep insights to help inform social strategies.