LiveWire Ergogenics, Inc. announced that Mr. Jeffrey Halloran, a highly-recognized financial and technology industry leader, has joined LiveWire’s new Advisory Board. Jeff, a resident of Toronto, Canada, will advise the Company on issues relating to the potential interactions between the US and Canadian cannabis and financial markets. He is the first appointment to the Board, which LiveWire plans to expand with members who will be able to provide substantial additional business experience and strategic advice to the Company. Jeff is an accomplished senior management executive with over 35 years of experience.