LiveWire Ergogenics, Inc. announced an addition to its management team to support its future growth. LiveWire CEO, Bill Hodson announced the appointment of Cliff Rusin as President and Chief Operations Officer of the company. Mr. Rusin will oversee research and development, production, and day-to-day operations. Cliff will use his experience to lead the company's effort to grow the consumer products business and commercialize products in the LiveWire pipeline.