Locafy Limited announced that it has released an SEO product with a new value-based pricing model that it anticipates will drive a strong increase in recurring subscription revenues. The Company believes that this model is the first of its kind in the automated SEO industry. Locafy has begun quantifying the effectiveness of value-based pricing.

In a recent preliminary, unpaid trial of this pricing model, one industrial client reported over AUD 8,000 in added advertising value over a single quarter calculated from the PPC value of the relevant search keywords. This client also reported a significant broadening of its keyword reach outside of keywords assigned PPC value, highlighting Locafy's ability to draw new authentic visitors to a client's website while avoiding additional PPC expenses. Under Locafy's new performance-based pricing model, an identical paying client could be expected to generate around a 50% increase in revenue for Locafy.

While the value delivered will vary from industry to industry and market to market, the company has consistently delivered value equal to or greater than what the client would have paid using established advertising practices. Locafy expects to begin an initial marketing campaign in the coming weeks to its several hundred clients, partners, resellers, and active database of more than 250,000 subscribers. The Company then plans to extend its marketing to the several million businesses listed within its global business directory network.