(Reuters) - Advertising agency M&C Saatchi Plc (>> M&C Saatchi Plc) said full-year profit rose 8 percent as it brought more clients on board and won new contracts from existing customers.

The company, which handles campaigns for customers such as Royal Bank of Scotland (>> Royal Bank of Scotland Group plc), LG Electronics (>> LG Electronics Inc.) and IKEA Group , said pretax profit rose to 18.6 million pounds for the year ended December 31, from 17.2 million pounds a year earlier.

Revenue rose 5 percent to 177.4 million pounds.

M&C Saatchi is popular for Google's "Good to know" campaign, the NHS's "Change 4 Life" promotion and its recreation of a submarine crash in a Milan street for Europ Assist IT's "Protect Your Life" campaign.

The company, which was founded by Charles and Maurice Saatchi in 1995 after they were ousted from the board Saatchi & Saatchi, raised its dividend for the year to 5.45 pence from 4.95 pence a year earlier.

Shares in the company were untraded on Thursday morning. They closed at 297 pence on Wednesday on the London Stock Exchange.

The advertising firm counts Huntsworth Plc (>> Huntsworth plc), Chime Communications Plc (>> Chime Communications plc) and much larger WPP Plc (>> WPP PLC) among its rivals.

(Reporting by Esha Vaish in Bangalore; Editing by Gopakumar Warrier)