2

Notes for this entire material

  1. EBITDA = Operating Profit + Depreciation and Amortization + Loss on Retirement of Non-current Assets + Impairment Loss (For Segment EBITDA, applied Segment Profit instead of Operating Profit)
  2. Revenue and operating profit of each segment and region are shown using figures before elimination of inter-segment offsets, and the total amount of revenue and operating profit of both segments or regions do not match the consolidated revenue and operating profit (the difference is the amount of intersegment / interregional elimination)
  3. Constant FX figures are calculated by applying the rate of the current fiscal year to the financial results of the same period of the previous fiscal year. We present financials results on a constant currency basis because we believe that this provides a framework for assessing how Macromill's business and, in particular, overseas businesses including MetrixLab and Macromill EMBRAIN, performed without taking into account the effect of the fluctuations between the euro and the yen since the same period in the prior year, but please note , it only excludes the effect of currency exchange between the Euro/Yen and the Won/Yen, but not exclude the effects of currency exchange on all local currencies (for example, between the Euro/USD).Please see the following table for the actual exchange rate applied.

Q3 YTD (9 Months)

Q3 Standalone (3 months)

FY6/2022 Q3 YTD

FY6/2023 Q3 YTD

FY6/2022 Q3 Standalone

FY6/2023 Q3 Standalone

1 Euro =

130.39

142.40

130.52

143.19

1 KRW =

0.0963

0.1041

0.0972

0.1051

4

Scheme of M&A Transaction announced today

Macromill will transfer 100% shares of MetrixLab to Toluna in return for a minority share of newly integrated company

With a 17.4% stake and a board seat, Toluna will become an equity-method affiliate of Macromill

Summary of the Transaction Scheme

Present

Macromill

Existing

Shareholders

Shareholders

(Fund, etc.)

Post-Transaction (from June 1)

Macromill

Existing

Shareholders

Shareholders

(Fund, etc.)

100%

share of Siebold

Common shares

equivalent to

17.4% in Toluna

100%

(Unlisted Company)

Dispatch of

one Director

of the Board

17.4%

(Equity-method affiliate)

82.6%

Group Total

Inter-company 63.5M

100%

Vender-loan

Total 63.5M Euro

Vender-loan Total 63.5M Euro

with conversion rights to

Loans Euro

(Consolidated Subsidiary)

Toluna common shares

100%

Siebold Intermediate B.V.

(Intermediate holding company)

Siebold Intermediate B.V.

(Intermediate holding company)

Re-lending

100%

100%

New Integrated Company

5

Market change: from "Research" to "Insight" Industry*

Market research industry is in a major transition period with transformation & integration going beyond boundaries & definitions of industries

Turning traditional research business into insight industry, which includes digital data analysis & consulting

Key Points on Changing Market Conditions

Redefined industry is now significantly larger

and changed competitors in the field

Global market expands

Japanese market expands

approx. 2.0x

approx. 1.5x

M&A became quite active in the industry

ESOMAR

"Global Market Research 2020"

JMRA (Japan Market Research Association)

"2022 JMRA Annual General Meeting Keynote Speech"

Bain Capital's acquisition of

Merger of Nielsen IQ and GfK

a majority stake of Kantar

With "New Opportunities" arising in the changing market environment,

we determined that it was necessary to rebuild our strategy

Note

* Insight Industry Redefining as an industry that collects and analyzes various data and provides insights to clients. Please refer to the attached document p.55 for more details.

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Macromill Inc. published this content on 15 May 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 May 2023 06:06:06 UTC.