Mashreq has appointed Aimee Peters as its new Group Head of Marketing & Corporate Communications. Aimee has over 20 years of experience in Marketing, Communications and PR, across the Middle East, South Africa and the UK. Prior to joining Mashreq, she served as Head of Marketing – Global B2B Coverage & Capital Markets at HSBC, where she was responsible for the development and delivery of marketing strategies across various functions of the bank, including the wholesale, investment and commercial banking divisions. In her role at Mashreq, Aimee will oversee brand and marketing activities across the Group focusing on all markets where Mashreq has its presence, and will be responsible for developing and spearheading the bank's brand strategy, with a focus on digital and mobile channels. In 2019, Aimee was named as one of the Top 100 B2B Marketing Leaders in Europe. She holds a Bachelor's degree in English Language & Literature from the University of Manchester, and is a Fellow of the Chartered Institute of Marketing.