Matchaah Holdings, Inc. unveiled carbonated matcha tea beverage targeting non-tea drinkers and conventional retail channels. Differentiated by bold, all-natural fruit flavors together with carbonation, SoMATCHAAH! is poised for runaway and rapid retail success across multiple retail channels. SoMATCHAAH! arrives in time to take full advantage of the intersection of a number of juggernaut-like retail trends and a massive shift in consumer demand for natural and functional beverages (a $26 billion industry in the United States) as well as other beverage categories growing at exponential rates including sparkling waters, ready to drink teas and antioxidant-rich beverages. SoMATCHAAH! delivers on all of these trends for consumers and retailers. It is the first carbonated product of its kind to combine the chart-topping health benefits of premium Japanese matcha tea with bold, all-natural fruit flavors that consumers already love and seek out at retail. In addition to matcha tea, each can also contains a perfect balance of L-Theanine, nutrients and natural caffeine, offering consumers detoxifying properties, a calm alertness and a natural metabolism boost. Driven by early demand from key account retail buyers, SoMATCHAAH! has already been selected and picked up by United Natural Foods. Similar distribution deals were also just finalized with DPI specialty foods and VMC, part of AGW, the country’s second largest co-op wholesale grocery distributor, which also selected MATCHAAH! shots. SoMATCHAAH! will be available for wholesale purchase through UNFI by end of March, 2018, through DPI in April and an announcement on timing with VMC is expected soon. SoMATCHAAH! is available in four exciting, fresh fruit flavors: Lime-Mint, Mango, Raspberry and Pineapple-Coconut. Packaged in sleek, grab and go 12oz cans with matte varnish and spot gloss to quickly spotlight consumer benefits at point of sale, SoMATCHAAH! contains no artificial flavors or preservatives, only natural flavors, uniquely carbonated water and a full serving of premium Japanese matcha tea. The result is an invigorating, effervescent thirst quencher with just the right amount of fruit flavor and all the health benefits of the ancient super food, matcha tea, recognized by experts to deliver an unrivaled calm-alertness. The introduction of SoMATCHAAH! follows revenue growth for Matchaah Holdings, Inc. in the fourth quarter of 2017 associated with the early introduction of innovative flavored matcha product lines including shots and instant lattes. Its introduction broadens Matchaah’s product line offerings across convenience, drug, foodservice and other grab and go convenience channels including airports. In California, Matchaah is currently in discussion with United Natural Foods about placement of SoMATCHAAH! in multiple airports across the state.