1

2

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4

©2024 Mattel, Inc. All Rights Reserved.

10:18

Content Media Influencers

5

Content

InfluencersMedia + MerchandisingCollaborations

6

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Content Merchandising =

Media

Influencers Collaborations

Demand

7

Well-

Designed

Well-

Timed

Well-

Stocked

Displays

8

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Products Sold in

~500,000

Stores Worldwide

Omnichannel

Retail Experiences

Source: Mattel Internal Analysis

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10

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11

12

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13

+

Collaboration

Innovation

Execution

14

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15

16

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18

©2024 Mattel, Inc. All Rights Reserved.

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Mattel Inc. published this content on 08 March 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 March 2024 20:14:06 UTC.