Max Sound Corp. announced its plans to enter into a joint venture with name brand manufacturers of an emerging line of innovative audio products which will feature the addition of MAXD, and have captured market share from a growing customer base seeking improved audio technology solutions. Numerous consumer tests using MAXD's HD audio technology on a wide range of multi-media hardware products, including several from Sony, Bose and Beats, consistently yielded across the board buyer preference to products delivering MAXD that were identified by its powerful branding and design. Consumers exhibited an emphatic willingness to pay higher prices for MAXD branded products, indicating an obvious demand, that's currently not being met, for an unparalleled experience in sound entertainment. The joint venture, which plans to join forces with a secondary public company, will emphasize partnering and co-branding as a philosophy of also, not instead of, noting that the versatile embedding adaptability of MAXD's DSP onto virtually any chip in the world is proof of the company's goal to add massive value to existing technologies instead of competing with them.