Photo-Me International plc announced the appointment of Mr. Yitzhak Apeloig as a non-executive director, with effect from March 8, 2012. Mr. Apeloig is a qualified accountant, based in Israel, and since 2005 has been the Managing Partner of ATE Technology Equipment B.V. Prior to that he was Executive Chairman at Telit Communications plc and led its flotation on the London AIM market in 2005. Mr. Apeloig also serves as Chairman of Leader Holdings and Investments Ltd, Chairman of Polar Communications Ltd, Chairman of Greenstone Industries Ltd. and as a director of Leader Capital Markets Ltd. He is also Chairman of the board of directors of RVB Holdings Ltd. which is an Israeli company traded in the OTCBB. He is also Chairman and director of various other private companies.