MediaValet Inc. announced the launch of its new Face Recognition feature as an annual subscription add-on module for new and existing customers, offering an efficient method to automatically detect and tag individuals within images - enabling a streamlined search process, and deeper protection against asset misuse. MediaValet's Face Recognition feature natively leverages Microsoft's advanced AI technology to enhance its customers' Digital Asset Management (DAM) experience. Once a user has tagged an individual in an image, the Face Recognition feature ingests the data, trains an AI model and uses the model to tag all other images containing that individual within their library, as well as in future uploads.

This feature is critical to customers with large-scale image libraries, as it allows them to: Simplify and automate the individual tagging process, which would otherwise be a manual and time-intensive task for administrators; Enable users to easily and quickly find assets that contain specific individuals, streamlining the image discovery and selection process; and Enhance security measures, enabling administrators to better manage access controls and usage rights for images containing individuals. Over the past five years, MediaValet has released a full suite of AI features using its Cognitive Metadata Framework. This Framework, developed by MediaValet, ensures that AI is implemented in a way that enhances organizations' DAMs, without causing disruptions to its core meta data.

Specific features include isolating AI-generated tags from human-generated metadata; enabling users to choose whether or not to search using AI tags; and allowing high-confidence AI tags to be converted into core metadata. This approach has enabled MediaValet to bring high-value AI features, such as Audio/Video Intelligence and Face Recognition, to the market in a way that better drives productivity for customers and differentiates it from alternative options. MediaValet is committed to ethical implementation of this technology, and to incorporating strong safeguards, transparent policies, and individual rights protection.

The company have designed its solution to provide customers robust protection of assets, data, and information, and have aligned with Microsoft's responsible AI practices, covering safety, accountability, privacy, security and more.